CASE STUDY
Proof: Sales Launch
Led the launch and expansion of Proof period underwear across domestic and international markets, developing a comprehensive go-to-market strategy tailored by channel, region, and consumer segment. Leveraged existing retail partnerships and strategic relationships to accelerate distribution and market penetration across wholesale, digital, and international channels. Implemented a “good, better, best” merchandising and pricing architecture that created a tiered market positioning strategy, expanded customer reach, and strengthened overall brand accessibility without compromising brand integrity. Helped scale the commercial infrastructure and market presence of the business, contributing to the successful positioning of the brand for acquisition by a leading global CPG company.
Our Solution
Distribution Growth
Accelerated market penetration through strategic retail partnerships and tiered distribution across wholesale and digital channels.
Market Accessibility
Implemented 'good, better, best' pricing architectures that expanded reach and accessibility while maintaining brand premium integrity.
Acquisition Ready
Strengthened commercial infrastructure and market presence, successfully positioning the brand for acquisition by a global CPG leader.
Measurable Impact
Grew the Proof brand through expansion across DTC, wholesale, and major retail channels including Target, Walmart, Nordstrom, Babylist, and FSA Store, delivering sustained double-digit annual growth while strengthening brand presence and market share.
Implemented reporting, forecasting, inventory management, ERP/EDI processes, and cross-functional workflows that improved visibility across sales, inventory, margins, and operational KPIs, creating the foundation for scalable growth.
Led supply chain and sourcing initiatives, including direct factory shipping, vendor management, inventory planning, and operational improvements that reduced lead times by 20%, improved forecast accuracy by more than 25%, and increased margins by 10%.
Helped scale Proof in revenue while building the processes, operational discipline, and retail partnerships that contributed to the company's successful acquisition.
Ready to scale your brand across channels and markets?
Discuss how Victoria Graham Consulting Solutions can help you build smart merchandising and pricing architectures to position your business for sustainable growth or acquisition. Let's start the conversation today.